MGM Resorts’ new emojis make it easier to speak Vegas-ese


Need a new way to express your local pride? Or, if you’re visiting, quickly show family back home some core Vegas staples? Send them an emoji of the iconic “Welcome to Las Vegas” sign via text. Or maybe an animated image of a slot machine—hopefully not followed by a broken heart.

You can download those and 23 others, including Bliss Dance, the Mirage volcano, New York-New York’s Big Apple Coaster, Red Rock Canyon, T-Mobile Arena, MGM’s Leo the Lion, the I-15 and wedding bells (be careful with that one). They’re available for both Android and iOS smartphones for free through MGM Resorts International’s new Las Vegas-branded emojis: Just download “Las Vegas Stickers Pack by MGM Resorts International,” and enable it on your keyboard.

This marks the first-ever, Vegas resort-branded emoji pack. Since its launch on December 27, the content has been shared more than 1.4 million times, and the app has been downloaded more than 294,000 times, according to MGM.

So what resort’s next to launch its own branded emojis, and will the trend catch on for more local businesses and corporations? Will we see the horses of Wayne Newton’s Casa de Shenandoah immortalized, or maybe an animated Cher (who’s already obsessed with using emojis on Twitter)? Or maybe an up-and-coming Vegas spot will beat out our stalwarts. After all, Chick-fil-A already has its own keyboard, complete with waffle fries.

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