“This sign isn’t just for business. This is made for you,” reads the “digital information boards” that Cambridge, Massachusetts-based start-up Soofa (soofa.co) has placed around Downtown Las Vegas on a six-month trial basis. While the solar-powered signs—located at stops for the free Downtown Loop shuttle—do show advertising, they also provide real-time bus arrival info, and allow any user to upload their own ads, neighborhood bulletins or original art. (Prices for posts range from $40 to $1000 monthly, though at press time it’s in free beta testing.) Hopefully, the City will choose to go all-in with Soofa—its solar-powered, phone-charging park benches look like another smart city must-have.
In one week, nearly 370 people signed on with their support.
But this time, we’re on the right track.
“We have the power to change every policy and make every elected official work for us, but they cannot see division among us.”
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