Industry Weekly

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Rebecca Friedman keeps the STK party on track

STK is one of the best places to have a special event and Rebecca Friedman is a big reason why.
Photo: Anthony Mair

The ever-cool STK has a very special event coming up—its fifth anniversary. Fortunately, STK is one of the best places to have a special event.

Rebecca Friedman is a big reason why. The beloved Cosmopolitan restaurant’s senior events manager has been at STK since the beginning of 2013 after working in marketing and events at Fix, Stack, Hank’s at Green Valley Ranch, Boa Steakhouse at the Forum Shops and others. Lining up corporate gatherings and special-event dinners at STK, where the volume is already off the charts, can present some special challenges, but Friedman is all over it.

“We seat every space,” she says. “We seat the rails, on bar stools. People want to eat full dinners at our two bars. So when a corporate group wants to come in and rent out the lounge for $10,000, we can handle it.”

The thing about STK is, once you’ve done it you’re coming back, and you’re probably bringing a big party with you. Friedman has many repeat clients during the same conventions year after year, but there’s always room for smaller, more personal groups celebrating special occasions. “We had a grandma in for her 99th birthday, and she was doing shots,” she says. “She didn’t want to be in the private room, she wanted to be in the main room where the action is.” Don’t we all?

Originally from New York, Friedman went to school in California but lived in seven countries on five different continents as a kid—her parents were teachers. “It’s very cool to have people come in from all over and be able to tell them, ‘Oh, I’ve been there!’ I love to travel and enjoy seeing new places. You don’t always meet someone who can say, ‘Yeah, I lived in Casablanca for two years, no big deal.’” The Love Affair 5-Year Anniversary Party at STK at the Cosmopolitan, April 11.

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Brock is an award-winning writer who has been documenting life in Las Vegas for 20 years. He currently leads entertainment ...

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