With six different lounges across the country and a reputation for top-notch customer service, it’s no wonder Hyde has become a recognized name in nightlife.
Known for driving innovation with its modern concepts, pioneering entertainment brand SBE is launching its seventh Hyde Lounge venture inside the T-Mobile Arena on the Las Vegas Strip in April. The idea, in keeping with the Staples Center and American Airlines Arena versions, is to offer an indulgent nightlife environment for sports fans and concertgoers in one venue.
“Guests who came to see a concert or event are going to be looking for an opportunity to go out and do something afterward,” says Gerald Pacheco, director of operations for SBE Las Vegas. “Our goal is to have those guests stay for an extended period of time and have a nightlife experience at their fingertips.”
The new lounge will sit on the perimeter of the arena, allowing for live viewing of the headlining event from 60 to 70 percent of the lounge. Guests will also be able to take in the action on nearly 30 screens. And the arena’s Hyde Lounge will be even cozier than its Bellagio counterpart, with tufted couches, classic décor and intimate lighting.
Heading up the dining component is executive chef David Mangual, but Hyde will also partner with the nearby Double Barrel Roadhouse for private events—another driving element to Hyde’s outside-the-box business model.
Whether it’s Guns N’ Roses’ tour kick-off (April 8 and 9) or UFC 200 (July 9), Hyde Lounge plans to be the go-to afterparty. “There’s never been anything done like this in Las Vegas,” Pacheco says. “Obviously the possibilities are endless.”