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Party principle: Kozmoe Alonzo leads SBE’s Las Vegas efforts

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Kozmoe Alonzo is regional director of marketing and nightlife for SBE Las Vegas.
Photo: Christopher DeVargas

Kozmoe Alonzo’s Vegas story has an unlikely beginning. “I originally moved here to open a wedding chapel with my mom,” Alonzo says inside Hyde at Bellagio, one of the properties he oversees as regional director of marketing and nightlife for SBE Las Vegas. “I didn’t go to school for this. I went to school for Asian-American studies, and I just kind of fell into it.”

After booking bachelor and bachelorette parties for the wedding chapel, Alonzo landed his first nightlife gig as promotions manager for the then-newly opened Tao at Venetian. “Somewhere along the line, I was like ‘Hey, I can turn this into a business,’ and I really got serious about it.”

From Tao, Alonzo moved to the Revolution Lounge at Mirage, leading the Beatles-themed concept as marketing director. He played different roles with Rok, Haze, the Hard Rock Hotel and the Light Group before settling into his current role at SBE, where he’s in charge of the branding, programming, marketing and advertising for multiple lounges and restaurants.

Alonzo’s plate is always full. “I have a really strong team,” he says. “They help with everything … It’s an intense job, it’s a 24-hour town and there’s always something to do.”

That’s especially true at Hyde, the stylish boutique lounge that prides itself on trendsetting fun and customer service. Whether you’re watching The Rolling Stones from a skybox at Hyde Lounge at T-Mobile Arena or you’re decked out in costume at one of Hyde Bellagio’s XIV Sessions parties, “it all comes down to exemplary service and really taking care of the customer,” Alonzo says. “The focus of the party is the people.”

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Leslie Ventura is a staff writer at Las Vegas Weekly and Industry Weekly. She’s picked the brains of rock stars ...

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