The Independent Film & Television Alliance (IFTA) has announced its international sales market will relocate to Las Vegas for its 45th edition this year.

The American Film Market (AFM) will be staged at the Palms November 5-10 after being held in Los Angeles and Santa Monica for over four decades. The move “marks a new chapter” for the event, a “cornerstone” for the independent entertainment industry to conduct business.

“After extensive research, discussions with the board and invaluable feedback from stakeholders, this move underscores our determination to evolve AFM to meet today’s industry needs,” said Clay Epstein, IFTA chairperson and president of Film Mode Entertainment. “The strength of the AFM lies in its ability to create community and present a sophisticated platform for all our participants’ activities in one convenient location. The Palms enables us to do all of that and beyond.”

The decision to move AFM to Las Vegas comes after a multi-city search. “Easy travel options” and close proximity to Los Angeles were considered in the decision.

IFTA is the global trade association for independent film and television production, finance, distribution and sales companies. Hundreds of companies and thousands of professionals from every segment of the film industry convene at AFM every year for business, networking, screenings, panels, meetings and conferences.

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