Beyond the Rope

Ronn R. Nicolli

Hometown: Youngstown, Ohio


Age: 28


Profession: Promotions Manager, Tryst Nightclub, Wynn Las Vegas


Profile: Nicolli puts his advertising and PR degree to work every day as he guides a staff of 15 VIP hosts-in-training to strategically market Tryst to tourists and locals on and off the Strip. Appealing to his team's machismo, Nicolli uses a Risk board game—a map of the world, modified with nightclub logos, of course—as a motivational tool, and also to visualize the team's plan of attack.


Why I Do What I Do: "I'm very competitive and I've always looked at the nightlife industry as a strategic battlefield."


Personal Tidbit: Prior to working his way up from part-time "flier guy," Nicolli owned a physical rehabilitation company which provided diet and workout plans to models and entertainers. On Mondays—his one day off—Nicolli still works out and spends time with his girlfriend. Good man.


Last movie seen: Babel


Latest Accomplishment: Managing partners Cy and Jesse Waits recently entrusted Nicolli to spearhead Tryst's pirate-themed Halloween party. Though it was up against two heavily promoted celebrity-hosted events elsewhere, Tryst put close to 3,000 bodies through the door that night with only direct promotions from Nicolli's team.


Quote: "It's not a sprint, it's a marathon."

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