Industry Weekly


Strip-walking tourists get a bounty of new options at Boulevard Food Court

Coffee Bean & Tea Leaf is just one of eight new outlets at the Blvd Food Court.
Photo: Wade Vandervort

When the Las Vegas Strip McDonald’s location behind his Fatburger closed, Darin Feinstein knew he wanted to make something of the space. But one venue wouldn’t do.

Boulevard Food Court

Feinstein, who operates several local bars and restaurants, along with the diverse Red Mercury Entertainment group, was also able to snatch up an adjacent space for a combined 13,000 square feet to create a pedestrian-friendly food court containing eight different offerings. In addition to a Coffee Bean & Tea Leaf location and the first expansion of Feinstein’s popular El Dorado Cantina (El Dorado Express), Boulevard Foodcourt includes six new concepts: AAA Sandwich Co., Cannonball Buffalo Wings & Fingers, dessert stop CookieMUFU, Mighty Fries, Reb Dog and Voodoo Pizza.

Why a food court? “There are so many bars up and down the Strip, and we thought we would lose out on a certain number of people every day on Las Vegas Boulevard if we didn’t find a way to present more options,” Feinstein says.

The food court is set to soft-open this week, just a few steps away from another recently opened venue under the same company, Rock & Reilly’s in the Hawaiian Marketplace.

While he’s excited about the new F&B outlets he has created (in collaboration with hospitality veteran Jeffrey Frederick), Feinstein says the El Dorado Express holds special meaning. “That’s my baby. That concept has really taken off,” he says of the original restaurant adjacent to Sapphire Las Vegas Gentleman’s Club, a favorite among the industry crowd and local Mexican food fans. “It’s kind of a cult favorite. We’re going to be expanding it to other markets as well.”

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Brock is an award-winning writer who has been documenting life in Las Vegas for 20 years. He currently leads entertainment ...

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